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Jude Senese, Hell Horse

Graphic Design & Branding

I have known Jude personally for over 15 years as he was a college friend of one of my childhood best friends. Jude used to come to Nantucket in college and after, and I spent many nights crashing on his couch in the North End over ten years ago. 

Jude has worked in graphic design & marketing since college (Providence College) and went out on his own a few years ago with another industry professional at Hell Horse. 

Jude has been working with us since late 2019 and has helped transform our branding by redoing our logo, creating a whole set of secondary logos that help tell our tale, developing our font package and secondary font packages, and our set of company colors. He has also applied this branding to a variety of applications including merchandise, our business cards, on our website, on our menus, in various moments throughout the restaurant including the interior neon sign, the vestibule, the bathroom signs, the logo on the floor of the bar, and perhaps most importantly on the incredible box lantern sign and vertical text sign that both sit outdoors and will help define our restaurant for years and years to come. 

We hope to continue to work with Jude as we continue to define our brand and to update and create additional merchandise throughout our future. He is an incredible artist and a real pleasure to work with. 

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